
I have been pleased to serve as the American co-host for the National Administration of Culture’s 2008 National Senior Research Class in Animation Script Writing, held at the Beijing Film Academy. Although my responsibilities have severely cut into my blogging time, it has been a remarkable experience.
In addition to my seminars on story development, I delivered the following address at the opening ceremony:
Good morning. It is my great honor and pleasure to welcome you to the 2008 National Senior Research Class in Animation Script Writing, sponsored by the National Administration of Culture.
The Chinese animation industry is in a state of cultural inheritance and continual innovation. China is now the fastest growing animation market in the world, with rapid development in creative production capacity. The Chinese industry and market is prized by media giants here and abroad.
However, the Chinese animation industry faces a series of challenges, such as a shortage of professionals, limited financing channels, and a relative lack of original content. The most pressing challenge to be faced is how to write good scripts that appeal to global audiences while staying true to the rich history of Chinese culture.
Truly, the script is the heart and soul of the film. The quality of the script directly influences the success of the movie. Excellent scripts require not only inspiration, but also skill and structure. Accordingly, the National Administration of Culture is proud to present this exclusive series of animation screenwriting and story seminars at the Beijing Film Academy for our select group of conference attendees.
Each one of you is an experienced professional in your own right. At this conference, you have the benefit of sharing information from a notable group of speakers with backgrounds in film, animation, comics and games. The goals of these sessions are threefold:
• To improve the theoretical and practical abilities of Chinese animation and media professionals
• To apply successful development strategies and experiences from China and abroad
• To enhance and promote animation screenwriting, marketing and sales
There is a common human need for stories. Good stories fulfill human aspirations and the desire for resolution. In this regard, screenwriters are truly the architects of dreams. It is our hope that this conference will give today’s film architects the materials to engineer the dreams of tomorrow.
With this in mind, we wish you a productive and fruitful experience at the 2008 National Senior Research Class in Animation Script Writing.
An article on the event (in Chinese) may be found here.
Cheers,
Kevin Geiger