Posts Tagged ‘animation production leadership’

From Stem To Stern In Yokohama

Monday, December 14th, 2009

Animation Options has you covered from stem to stern at SIGGRAPH 2009 in Yokohama, with courses ranging from story development to production efficiencies…

Making its Japanese premiere is “What’s Your Story?”, a condensed version of the popular three-day story development course, Wednesday, December 16th from 9:00am-12:45pm:

What’s your story? Can you explain it in a sentence? If the central idea of your film is not clear to you, how can it be to your audience? Does your story pass the “who cares” test? And do you know that story is NOT king, but character IS?

This course examines the nuts and bolts of feature film storytelling in a straightforward, accessible manner for everyone seeking to improve the resonance of their movies on the international animation market. The way to the audience’s wallet is through the heart. Is your story stuck in the head?

The course explores story loglines, genres, hooks, and twists with an eye towards a compelling stage for an appealing hero. The story-outline section addresses the foundation of a strong and flexible story “spine” and then assembles the full skeleton. In the story-boarding section, the course reviews the process for laying out an entire feature film from beginning to end by applying tried-and-true structural beats. The course concludes with an interactive audience brainstorming session and a pitch of the resulting story by presenter Kevin Geiger.

Returning to SIGGRAPH Asia by special request is “Keeping Your Money On The Screen & Off The Floor”, Saturday, December 19th from 2:15pm-6:00pm:

The global animation industry is as competitive as ever, with merciless markets, unforgiving audiences and miniscule profit margins. Yet independent and major productions alike seem content to burn through money (and people) as though they have resources to spare. Amazingly, this waste is not only pervasive, it is accepted. Not only is this irresponsible, it is unsustainable. It is also easily addressed through clear-minded assessment and informed action.

This course squarely addresses common production motivations and pitfalls. It examines the human factors and organizational considerations that are the foundation of all production (dys)function. It proceeds to cover workflow considerations and strategies, the establishment (and erosion) of balance, common heuristic assumptions and errors, and the importance of clarity and adaptation within the studio environment. A series of “Golden Rules” for production segues into the characteristics of a balanced pipeline and an overview of a flexible and robust nonlinear production pipeline. Finally, asset management is reviewed with an eye towards organization, flexibility, and transparency.

The presentation concludes with a micro/macro view on the production paradigm and synergistic orchestration of these parts into a practical yet transcendent whole.

See you in Japan!

Dual Core In Yokohama

Saturday, August 1st, 2009

Animation Options President & CEO Kevin Geiger will conduct “dual core” presentations at SIGGRAPH 2009 in Yokohama, ranging from story development to production efficiencies.

Making its Japanese premiere is “What’s Your Story?”, a condensed version of the popular three-day story development course, Wednesday, December 16th from 8:30am-12:15pm:

What’s your story? Can you explain it in a sentence? If the central idea of your film is not clear to you, how can it be to your audience? Does your story pass the “who cares” test? And do you know that story is NOT king, but character IS?

This course examines the nuts and bolts of feature film storytelling in a straightforward, accessible manner for everyone seeking to improve the resonance of their movies on the international animation market. The way to the audience’s wallet is through the heart. Is your story stuck in the head?

The course explores story loglines, genres, hooks, and twists with an eye towards a compelling stage for an appealing hero. The story-outline section addresses the foundation of a strong and flexible story “spine” and then assembles the full skeleton. In the story-boarding section, the course reviews the process for laying out an entire feature film from beginning to end by applying tried-and-true structural beats. The course concludes with an interactive audience brainstorming session and a pitch of the resulting story by presenter Kevin Geiger.

Returning to SIGGRAPH Asia by special request is “Keeping Your Money On The Screen & Off The Floor”, Saturday, December 19th from 1:45pm-5:30pm:

The global animation industry is as competitive as ever, with merciless markets, unforgiving audiences and miniscule profit margins. Yet independent and major productions alike seem content to burn through money (and people) as though they have resources to spare. Amazingly, this waste is not only pervasive, it is accepted. Not only is this irresponsible, it is unsustainable. It is also easily addressed through clear-minded assessment and informed action.

This course squarely addresses common production motivations and pitfalls. It examines the human factors and organizational considerations that are the foundation of all production (dys)function. It proceeds to cover workflow considerations and strategies, the establishment (and erosion) of balance, common heuristic assumptions and errors, and the importance of clarity and adaptation within the studio environment. A series of “Golden Rules” for production segues into the characteristics of a balanced pipeline and an overview of a flexible and robust nonlinear production pipeline. Finally, asset management is reviewed with an eye towards organization, flexibility, and transparency.

The presentation concludes with a micro/macro view on the production paradigm and synergistic orchestration of these parts into a practical yet transcendent whole.

See you in Japan!

Keeping Your Money On The Screen & Off The Floor

Sunday, July 12th, 2009

The SIGGRAPH Asia 2008 course notes from the popular presentation “CG Production Principles: Keeping Your Money On The Screen & Off The Floor” are now available on SlideShare.

Producing Results

Sunday, May 24th, 2009

Here’s a snapshot from 2002 during the opening of the “Chicken Little” production pod in the Walt Disney Feature Animation “southside” building. That’s Director Mark Dindal on the left. On the right is Producer Randy Fullmer. They say that tone comes from the top, so you probably wouldn’t be surprised if I told you that the working environment on “Chicken Little” was pretty fun - even during some fairly stressful and volatile times at the Mouse, with a lot riding on the film.

A couple of years before my departure from the company, I made a list of every production executive and producer that I knew, and began inviting them to lunch to pick their brains. I eventually worked my way up to Walt Disney Studios Chairman Dick Cook, and in the process of more than two dozen meals received quite an education on the business of animated film production. Randy Fullmer was the first to accept my invitation, and he prepped our lunch with a few pages of typed notes that I take the liberty of sharing with you now, reprinted from November 29th, 2005. Here’s Randy on producing - speaking plainly, but with resonance:

Assemble the best dog-gone crew in the whole world.

Only hire nice people who don’t freak out when things get tough.

Stay calm even when you’re not.

Learn not to say everything that’s on your mind.

Stay positive.

Don’t think you have to be the smartest voice in the room.

Learn to ask simple story questions. Who should we care about and why? What does our main character want, and why can’t they get it? Is there a goal for our main character to achieve? Do we have action to watch? Is there something visual about this story that we can show? Is this movie entertaining, or does it just line up logically? Can you describe the movie to anyone in one or two sentences and make them want to see it?

Don’t get caught up in the minutia and forget the fundamental building blocks.

Ask questions and invite participation. At the same time, protect you and your director’s ability to calmly think. Don’t send out any message to anyone that you’re closed to new ideas. This is a hard one. There are many times when you just want to be left alone.

Making a movie is a marathon. Don’t get too up or too down.

Keep in mind that it’s your job to hand the investors/studio a great FINISHED movie on a date and for a price. Stay open to everyone’s idea on how to make the movie better, but handing the studio a brilliant half-finished movie when time has run out will not be appreciated.

Treat your superiors with respect. They have a tough job too. At times they may seem in your way. You must figure out ways to work with them or it will be horrible.

Public stock companies must give their honest assessment of how their company is doing every quarter. It’s the law. As a producer, you must do the same with your superiors. If they have any experience at all, they will know that it’s a difficult task to put together a movie. Avoiding all problems is impossible. The true measure is how you solve problems while keeping things moving in the right direction.

Constantly try to define what the issues are and what the problems are. Having a clear idea of what you’re trying to fix is critical. Most suggestions have their roots in trying to fix an unarticulated problem. If everyone can at least agree on what the problems are, then you have a fighting chance of solving them to everyone’s satisfaction.

Smile and acknowledge people. Everyone’s most basic work instinct is to be relevant to the task and to be acknowledged. Be a cheerleader, but don’t overdo it. People crave honesty and genuine support. Support when you’re just going “blah blah blah” means nothing.

Make sure that everyone has a clear job description. This will avoid many disputes.

90% of your job is human nature and instinct-based. If you have lined up the best dog-gone crew on the planet, then you don’t have to know everything yourself. In fact, it works better if you don’t. The biggest turnoff to a crew is to have its leader tell them exactly what to do.

Learn the lesson that “I assumed” is the worst thing that you can say.

Understand the potential for disaster with talent. They are called talent usually because there is only one of them. You need them. They are human beings and just want to be treated with respect. If you need to kiss their feet to get them to do their job, then you probably hired the wrong “talent”.

Don’t make enemies. These films are really difficult to make. You need all the good will you can muster.

The Producer’s job is all about the gray areas. Almost never do you get to make a decision that you’re 100% sure is right.

Try to get the same joy that a teacher would get from his or her students. No one drops by on a regular basis and says, “Hey, nice producing!” The joy you will receive is seeing the power of a team and seeing people grow to do things they and you could never have imagined.

Treat success and failure as the imposters that they are. Your job is to make a good movie.

Words to produce by. Thanks, Randy! :-)

Thought For The Day

Friday, March 27th, 2009

Today’s thought is from that old salt Cicero, who knew a thing or two about leadership:

Be a pattern to others, and then all will go well: for as a whole city is affected by the corrupt passions of great men, so it is likewise reformed by their moderation.

As it goes for Greek city-states, so it goes for animation studios. ;-)

What’s Wrong With This Picture?

Thursday, May 1st, 2008

On my recent flight to Beijing, I had the chance to catch up on some reading, and took in an article on a major visual effects blockbuster. Most of the article contained the usual: “we had to extend our ______ system beyond anything we had done before”, or “we didn’t think we could do it but somehow we pulled it off”. Nothing particularly remarkable, until the following passage from the VFX Supervisor caught my eye:

My first instinct was to go with a CG environment for this sequence because I thought that would give us more flexibility. But (the Director) wanted to shoot a miniature in the natural surroundings of real (landscape) and sky – and it was a great idea. We got all of that terrific setting for free by shooting the miniature there. Of course, in post, we had to change the skies to make them look consistent, because we were shooting on different days and the skies changed. We also added more (landscape).

Well, at least the miniature was still usable… right? Not according to this CG Supervisor:

Initially, the idea was that we would take the shots from the miniature as they were and populate them with (creatures and characters). But quickly we realized that the 2D roto that would have been necessary to place people behind all of these (structures) would have been astronomical. So we decided to redo a lot of it in CG.

So much for the “great idea”.

  • Lesson #1: Your first instincts in your field of specialty are usually correct.
  • Lesson #2: Your subjective self-preservation instincts vis-à-vis the hand that feeds you will almost always trump your objective professional instincts regarding the good of the production.

This sort of waste is so common in the film industry, that it is accepted with a winking, “you-know-how-production-is” coda. But it is quite frankly ridiculous - especially given the precedents that are seemingly ignored time and time again. For example, the replacement of inadequate or inconsistent practical elements with digital assets is by now a time-worn cliché – yet it still persists at the expense of much time and money. While clearly everything cannot be anticipated in advance, the forehead slaps come when you hear of experienced artists and technicians whose qualified instincts are overruled for the sake of a “comfort zone” that results in the crew chasing their tails and the studio burning cash.

The bottom line: hire the most talented minds you can, and then trust their judgment. You may be pleasantly surprised to find your film a little better and your wallet a little fatter.

Borrowed Brains

Tuesday, March 4th, 2008

There is an old Yiddish proverb that holds, “Borrowed brains have no value.” However, the American President Woodrow Wilson asserted, “I not only use all the brains I have, but all I can borrow.” When it comes to production, it’s my experience that you can’t go wrong following Wilson’s example.

Given the sheer quantity, magnitude and complexity of creative & technical issues that contemporary production crews are faced with - LEVERAGE is the order of the day. The most effective leader is not the individual who “knows everything” (or more likely, thinks they do), but the individual who serves as a hub around which collaborating talents revolve.

I recall a lunch conversation with a highly regarded producer who confided to me, “I didn’t graduate from Harvard or M.I.T., but I employ the people who did – and I value their contributions. I wouldn’t be where I am without them.”

As a leader, are you leveraging your brain upon the “borrowed brains” of your team?

What do you value more: the glory of being a “hero”, or the results of being a hub?

Are You A Manager Or A LEADER?

Monday, December 31st, 2007

We often speak of “leadership potential” as something that some have and others don’t. The truth is that each one of us not only has leadership potential, but is in fact “leading” every day - more or less successfully - whether we know it or not.

Take a look at the following list, and see how you could be living up to your true leadership potential. With all due respect to the many fine managers out there, the term “manager” here is not meant as a job description, but rather as a mindset.

Are you simply “managing”, or are you LEADING?

A “manager”…
A LEADER…
  • controls
  • delegates
  • dispenses data
  • self-assesses
  • reacts
  • is emotionally disconnected
  • uses left-brain analysis
  • focuses on problems
  • reaps rewards
  • encourages
  • collaborates
  • shares information
  • utilizes feedback
  • responds
  • is emotionally intelligent
  • uses whole-brain thinking
  • addresses opportunities
  • shares rewards

Production Leadership Principles

Saturday, September 1st, 2007

One of the most important factors of any animated production is the quality of its leadership. Good leadership can be incredibly constructive, marshalling talented individuals (and elevating the less talented) into a cohesive team that not only does great work, but also has fun doing it. Conversely, there are few things more destructive than poor leadership, which can squander resources, demoralize the crew, and ultimately fail the production.

Many animators and CG artists are eager to be leads and supervisors, with visions of titles dancing in their heads. And unfortunately, some studios are only too happy to dole these titles out like “gifts”, often (absurdly) in place of material compensation for the work being performed. What is often lost in all this is the fact that being a lead is not a reward, but a responsibility.

While no one intentionally sets out to be a poor leader, there are far too many “professionals” out there who are unclear on the concept: those who delegate everything, those who delegate nothing, the turf warriors, those who forget that they are working on a film and not a science project, those who see themselves as an ersatz director or art director, those who are simply interested in the role as a leg up to “bigger and better” things, and so on. If you’ve worked in production, you’re no doubt nodding in recognition.

So, I thought I would share some principles that I’ve found valuable in my own experience as a production lead and supervisor. Although these precepts will apply in various ways depending on the scope and organization of your production and the structure of your studio, the fundamentals are fairly consistent. And while forged in the fires of studio production, these principles are certainly relevant to independent productions of all shapes and sizes. Let’s begin with…

RALLY YOUR TEAM

Formulate a plan of action with your crew. Leverage on the collective wisdom while guiding consensus. No matter how “bulletproof” your Plan A may appear, have a solid Plan B and a valid Plan C. Make sure that everyone has a clear understanding of what is expected of them and when. Foster a good working relationship among the members of your group. Pay attention to morale, and encourage your team members by acknowledging their work - both privately and in front of others (the director, the producer…). Set an example for your crew while making sure that everyone is invested in tasks that are challenging and rewarding. Although you are probably qualified to do so, being a leader is not about knowing or doing everything yourself. Rather, it is about providing a compelling direction and a guiding hand to facilitate the work of others, keep things on the rails, and deliver the goods.

STAY CONNECTED

Be a hub of activity for your area. On major studio productions, this typically involves three major fronts: the departments around you, the shows around you, and the core technology group (if applicable). The importance of staying connected to folks in upstream and downstream departments or in adjacent sequences should be obvious. Follow their newsgroups and/or mailing lists to keep an eye on the issues. Attend their meetings to absorb the discourse. Drop by their offices for the casual chats that will typically result in your most important conversations. Cultivate close relationships with your fellow leads on other shows. Invite them to meet with your team, and stop by to visit theirs. Leverage on their work as you share your own. Be intimately involved with the technology initiatives relevant to your department and foster good relationships with the developers who will either save your ass or let it hang when push comes to shove. Most importantly, be an active agent driving development. Make yourself the first person with whom folks think to consult when initiatives are at hand or changes are afoot.

BE TRANSPARENT

Proactive reportage and documentation is all to the good, with the emphasis on quality not quantity. Handled properly, this should be an investment instead of a burden. When you document your production standards and processes, you establish clarity within your department or sequence and across your show. You also bank time in the long run by establishing an informational paradigm that scales with the size of your crew. Furthermore, you extend your visibility and influence within the studio at large, which reaps dividends down the road (”Hey, so and so has a great document on ________!” or “I was looking at your web page on ________, and it got me thinking about a utility that you may find useful.”). With respect to reportage, keep in mind that if there’s something affecting your world it’s probably also of interest to the folks around you. Regardless of whether things have hit a snag or are going well, it’s good policy and good practice to keep folks in the loop. At the very least, keep your immediate supervisor and your production manager fully informed. If you pop by someone’s desk and an issue comes up or (better yet) has been resolved, make sure you’re not the only one who knows this. And if the work of any member of your team (yourself included) hits a wall – don’t hesitate to shoot up a flare. Just be sure your assessments go beyond, “This is broken.” to, “This is broken, and I’ve talked to so-and-so in the ________ group who is looking into it. In the meantime, our team is working around the problem by ________.” Which is a good segue to…

WORK YOUR PRODUCTION

Leverage on your supervisors, your production manager and your associate producer to facilitate the work of your team. Utilize these individuals as partners in meeting the demands of your show. This may sound obvious, but it’s amazing how many production artists and leads are ignorant of the principle. In fact, this is probably one of the biggest lessons I’ve learned in my production career: the associate producer or supervisor with whom I may be debating is probably just as dedicated to getting things done with quality as I am, but likely has a valid perspective on things that I may not be considering. The most productive outcomes derive from combining my understanding of their perspective with their understanding of mine. We’re all trying to get the movie made. And on that note, be sure to…

PUMP OUT THE JAMS

The bottom line is that you’ve been chosen as a lead to get it done - not by yourself in some Herculean solo effort, but as the point person on a team. As R&D gives way to pre-production which then transitions into production, your planning and preparation gradually manifests itself in a steady stream of work from your department that ideally grows in quality and quantity. The best gauge on how you’re doing is simple: how often is the work of your team getting into the hands of those downstream, and how happy are they with it? How often is it bouncing back? Are your models satisfactory for layout? Are you getting your characters setups into the hands of the animators in time for thorough testing, and then incorporating their feedback? If there’s a problem with one of your department’s elements or one of your sequence’s shots, are you on it like a fly on honey? Is your team’s work ethic and output generating a good buzz within the show? Within the studio? And most importantly: are your director and your producer happy? :-)

CONCLUSION

Hopefully this little article has been an exercise in preaching to the choir. However, if anything here resonates with you as something you’d like to work on, have at it! I routinely check myself against these principles, and readily acknowledge that it takes constant vigilance. It’s so easy to get your head stuck in the sand (or somewhere else) in the midst of production demands. And being a show lead is very demanding…

…when done properly. ;-)