Archive for November, 2007

Thinking Inside The Box

Tuesday, November 27th, 2007

I believe that the objectives one wishes to accomplish should be given the highest priority, as opposed to focusing upon preconceived notions of how many meetings to attend and what sort of effort is required. Unfortunately, I have seen many organizations fixate upon their procedures while their objectives go unachieved: unable or unwilling to recognize that out-of-the-box thinking and out-of-the box action may be just what is called for.

Case in point: I recently consulted for an organization that expressed reservations about my “outsider” status. In other words, I wasn’t “one of them”. I replied, “You have an entire organization of ‘insiders’ who have been unable to resolve this situation. What hope do you have of achieving your objective by maintaining the status quo, and what good would it be if I were yet another ‘insider’? An outside perspective takes nothing from your existing efforts, and may be just what you need. You have nothing to lose and everything to gain.” Long story short: they engaged my services and I was able to devise a plan that we successfully implemented.

It’s simply a matter of perspective.

Eyes Glazed Over

Thursday, November 22nd, 2007

I’ll admit: I went into a screening of “Beowulf” wanting to like it, but expecting to hate it. An hour into the film I had arrived at neither of those destinations, but instead wore an unfocused expression much like our sullen friend there - only with 3D glasses to disguise the boredom. At one point, I even settled into my seat for a quick nap. I thought it might be the tryptophan, but then I remembered that I hadn’t eaten a turkey. I was unfortunately watching one. Which is a shame, because a number of my friends and colleagues put a lot of phenomenal work into this film, and it’s a great accomplishment. But then again, I expect to see “great accomplishments” when I go to the movies (especially at $12.50 a ticket). The technology only gets better and better, and we inevitably grow more proficient with it as we pursue our craft. The thing is, I also hope to see great films… and “Beowulf” is unfortunately not one to write home about.

To be clear, I don’t expect high “Art” from a fantasy/adventure film, but at the very least I do expect my interest and emotions to be engaged. The problem with “Beowulf” in a nutshell is this: the adaptation is flat and pedantic, and the film lacks the visceral presence of real actors that it might otherwise fall back upon in an attempt to save itself. Consider Peter Jackson’s “Lord Of The Rings” trilogy. One could argue that most lines of dialogue in LOTR are no more sophisticated than the clunky eye-rollers in “Beowulf” such as “No wonder my loins are burning!”, but the performances of Ian McKellen, Viggo Mortensen, Elijah Wood et al carry the day - irrespective of the “great accomplishment” in special effects that those films also represent. In fact, the characters were so engaging that I was able to disregard the occasional bad matte, sloppy makeup job or wanky character deformation. As a colleague of mine once observed: “If the audience is being entertained, they’ll forgive anything.”

So, when are performances facilitated by technology, and when are they consumed by it? When is the cinematic language of a film extended by technology, and when is it ironically constrained by all the “unlimited freedom”? This is not a general indictment of performance capture, nor of synthetic actors. Both have their uses and both improve with each outing - although one may consider that the Holy Grail of the perfect synthetic actor is much like the speed of light: we may draw very close through considerable effort, but never quite arrive at it. The Uncanny Valley will always be in our periphery, no matter how much we focus on the prize.

So, let’s get the “easy” technical observations about “Beowulf” out of the way. The quality of the performance capture continues to improve, although it is still plagued with a stiff, herky-jerky quality that looks more “automated” than “organic”. Hands engage objects as though the actors were wearing sophisticated prosthetic limbs, eyes tend to stare vacantly (note to all: please study Weta’s work on “King Kong”), and faces readily lapse into an expressionless waxy mask. Interestingly enough, I thought that these problems were far more evident in the first two acts of the film than they were in the final act, which I understand was largely hand-animated. Is there a connection? Or is it simply that techniques and artistry improved by the end of the film, as they often do? Or is it some combination of the two?

The problem with “Beowulf” is unfortunately one of direction. I love Robert Zemeckis’ films, and respect how he embraces technology, but he seems to be gleefully sliding into the same high-tech amusement park that George Lucas got lost in many years ago. It’s ironic that director Gil Kenan, fresh out of school, displayed a more sophisticated command of performance capture and synthetic actors in “Monster House” than the legendary Mr. Zemeckis does in “Beowulf”. Whereas Kenan danced skillfully with the technology to the benefit of “Monster House”, Zemeckis embraces “Beowulf” like Uncle Al at a wedding after he’s had a few. Look, I understand that I’m watching a 3D film. In fact, the technology and its application have grown so sophisticated that I am happily able to forget I am watching a 3D film, and simply enjoy being present in the environment. So when the director starts throwing things at the screen, like David Letterman dropping watermelons from a rooftop to see how they splatter, I am suddenly and forcibly reminded that I am looking at something as opposed to being in something. I am effectively disengaged. The giddy, “Awesome!!!” factor that motivates this problem is inevitable with any dawning technology, but it’s ironic that we haven’t progressed so far from the early days of motion pictures (before they became “cinema”) when crowds would jam into sideshow tents to gawk at onrushing projected trains.

The insidious problem of disengagement also extends to the performances of the actors. When Crispin Glover crows in the press that, “Every movement you see on the screen is mine!” (like a 2-year-old proud his poop) you see “acting” reduced to its lowest common denominator. The faithful translation of the mechanics of movement has become an “accomplishment” that an actor is pleased to report. Once again, this is not a criticism of the technology itself, but rather a problem of its application and direction. Does Andy Serkis spend much time talking about the “faithful translation of his movement”? No. As much as possible, he discusses his characters and their motivation. And you see the results onscreen. When this much time, money and effort is invested in a film, a director owes it to the audience, to the crew and to themselves to make the story, the characters and the experience count! Anything less is a disservice and a waste, and could ironically result in an indictment of the technology much as lackluster story development resulted in the damning of 2D animation earlier in this decade.

Sony Imageworks Visual Effects Supervisor Jerome Chen makes a couple of telling comments in the December 2007 issue of Animation Magazine. The first is when he observes of “Beowulf”: “The minutia involved was pretty mind-boggling. This is a thousand times more detailed than Polar. It was the hardest movie I’ve ever made, definitely.” He goes on to say, “I had no idea we’d end up like this. We set out to be more stylized, but as a result of seeing the performances from the actors translated onto the digital characters, the look became more real.” Which begs the obvious question: upon that realization, why not just shoot the real actors? If “Beowulf” is being approached as a film, the best interests of story and revenue may well call for that “brave” decision. However, if “Beowulf” is being approached as a science project, then perhaps it makes some sense to proceed down the rabbit hole into the Uncanny Valley. But it certainly doesn’t make “cents”. :-)

A few years ago, a producer once told me that he regarded performance capture as “listening to the Beatles through a pair of crappy speakers.” Without a doubt, the “speakers” have improved since that comment. But given the opportunity, I still prefer my bands live. Or else, like Gorillaz, with some style.

Arguing Over An Ice Cube, Part 2

Sunday, November 18th, 2007

In today’s Los Angeles Times, “Web Scout” columnist David Sarno picks up on the thesis of our Wednesday, November 14th blog entry, “Arguing Over An Ice Cube”, with an article that includes this cogent observation:

The very writers who have delivered ‘The Sopranos,’ ‘The Wire,’ ‘Mad Men,’ ‘Boston Legal,’ ‘The Simpsons,’ ‘30 Rock,’ ‘The Office’ and every other quality Hollywood product of the last two decades should use this downtime to produce a few great episodes of Web television. Why do that? Well, creating the Internet’s first Web hit would be not only a publicity boon for their cause, but proof of their most salient contention: that the Web is a viable, robust and profitable new platform, not some hostile media backwater.

There may be certain obstacles — some TV writers have clauses in their show contracts preventing them from producing serial content for other media. And then the WGA, which has tried to control the message of the strike, may not want writers to go producing online content willy-nilly.

The strike rules, by the way, prohibit guild members from writing for any of the long list of struck media companies, but they say nothing about creating online content as individuals, for non-struck companies or for companies they form themselves.

But these are writers, aren’t they? If they’re going to protest, they should use the best weapon they’ve got: their pens. That instrument would seem to be an awful lot mightier than the picket sign — which, as a symbol of solidarity in the 21st century, has begun to look positively quaint.”

Of course, as we speak, industry veterans Marshall Herskovitz and Edward Zwick (”My So-Called Life,” “thirtysomething”) are breaking ground with an online series of high production value called “Quarterlife”. And with creators such as Steven Bochco and Sam Raimi getting into the game, “Quarterlife” is only the beginning.

The ice cube is melting FAST. Is there any wonder that the writers and producers have agreed to resume negotiations on November 26th, after less than two weeks of striking?

Arguing Over An Ice Cube

Wednesday, November 14th, 2007

The predictable flap that accompanies any Michael Eisner comment has been in force since last week, when at the Dow Jones & Nielsen Media and Money conference, he referred to the Writer’s Guild of America strike as “stupid”. Given Mr. Eisner’s demonstrated contempt for hired talent (writers, actors, directors, producers and executives alike) it is reasonable to assume that he has the aggrieved writers in mind with this charge. However, at the risk of associating with his comments, the writer’s strike is by all objective standards, “stupid”. As stupid as arguing over an ice cube.

That a strike has occurred is no surprise. The financial stakes over new media are too high to be ignored, and the writers and producers are too far apart at the table (and too petulant) to have any hope of resolution by the carrot. The stick rules the day. Yet as the producers proclaim the strike to be a “good thing” in best Br’er Rabbit fashion - and as the writers load Rage Against The Machine on the back of yet another flatbed truck (rally work beats flashback gigs at Knotts Berry Farm, I suppose) - the ice cube continues to melt.

As observed in “Your Grassroots Are Showing”, the era of fixed media - the era of the ice cube - is over. We are witnessing a major thaw in how content is created, delivered and consumed. The ice is melting. And while the writers and producers draw a line in the sand over who profits by how much from this media revolution, that ice water - the profit, the opportunity - is melting into the sand. And once it has been absorbed into the ground, what does it feed? Grassroots production.

Flatly stated: there has never been a better time for independent online & wireless filmmakers and startups to fill the void of scripted content - a void that will pervade the traditional industry like a malaise and send viewers running for entertainment alternatives. As it stands, the distribution inequity between “branded” and “unbranded” online & wireless content is much less severe than in traditional media outlets (see “Grassroots”). Digital delivery pipelines are flowing, and the only “uncertainty” is not whether money will be made, but who will get rich and by how much. And the longer the insiders argue over that melting ice cube, the greater the opportunity for motivated outsiders to gut traditional media. Just ask any music industry executive.

Rage against the machine, indeed.

Chess Or Tennis?

Saturday, November 10th, 2007

I was once approached by a colleague who had received an aggressive email from a co-worker, and was wondering how to respond to it. He had turned the situation over and over in his mind so many times that he was completely paralyzed: incapable of any response whatsoever.

“Your problem,” I said, “is that you’re playing chess when you should be playing tennis.” “What do you mean?” he asked. “Well,” I replied, “when you play chess, you think many moves ahead, laying strategies while countering those of the other side. You mentally explore various chains of move and counter-move, and try to anticipate both the expected and the unexpected. This sort of thinking is appropriate in the context of proposals, negotiations or disputes, but it can actually constrain you in personal situations such as this. What you need to do now is play tennis: center yourself in the moment, keep your eye on where the ball is being hit, and focus on a good return. Then, ‘rinse & repeat’ as they say on the shampoo bottles. Stay on your game until the match plays itself out.”

Long story short: my colleague wisely responded to the email with a disarming visit to the co-worker’s office (as opposed to engaging in an online flame war), and the situation was defused.

Of course, you can just as easily find yourself sitting at a chess board with a tennis racket in your hand. In an industry where “content is king”, it behooves us to be mindful that context is the “kingmaker”.

Beta Sooner Than Later

Wednesday, November 7th, 2007

Sometime last year, I visited the start-up studio of a colleague who was marshalling an independent CG feature animated film. I was extremely impressed not only with the professional quality of the work environment, but also with the tale (relayed over lunch) of how they created a 3D animatic from their script on a shoestring budget and then used this to attract investors who were now partnered with them in full-bore production. The film was on track to come out in a year, at which point they would try to land a distributor at their film festival premiere. In short, where many people only talk and dream, they were actually making it happen!

“This is great,” I said to my colleague, “how many test audience screenings do you have planned between now and final color?” “None.” he said. I almost choked on my panini. “None? Not even a small theater in Long Beach?” “Nope,” he replied, “it is what it is, and we’re getting it done.” He seemed firmly set on this, and I wasn’t being paid to offer my opinions in any event, so I finished my sandwich and thanked him for the tour.

As I walked to my car, I couldn’t help shaking my head. How could they be keen-eyed on so many levels, but blind to the importance of putting their hard-won film up in front of an impartial, general audience? I thought of the illumination that test screenings brought, not only to the major studio productions on which I had worked, but also to the independent short films that I or my colleagues had produced. Although we “knew” our films better than anyone, we were also so close to the work that it was easy to grow myopic over time. The collective, impartial eye of a “beta test” audience never failed to surprise and inform us regarding what worked and what didn’t. Sure, it was scary (and always meant adjustments), but it was ultimately more valuable and less impactful to receive that feedback while the car was still “in the shop” than once it was on display “in the showroom”. And we were always free to disregard the feedback we didn’t care for. As John Vorhaus once said, “God may take advice from cherubim and angels, but in the end what God says goes.”

Cut to this summer. Their film is finished and has premiered at a major festival. I’m chatting at a party with a friend who worked on the project, and I ask him how it went. “Not well,” he replied, “the audience reaction at the festival was lukewarm, and they didn’t land a distributor. So now they’re furiously re-working and re-editing the thing.” “Did they ever have a test screening?” I asked. “You mean for a general audience?” he replied, “No, they screened it for the crew and the investors, but that was it.” “So the premiere was effectively their first impartial audience reaction?” “Yep,” he said, “and it wasn’t the one they were hoping for.” I wasn’t happy to hear this… but I also wasn’t surprised.

The morale of the story: “Beta sooner than later.” Get your work out there before it’s “finished”, and get some honest and unbiased feedback from a range of testers. You’re not obligated to act upon anything they say, but their reaction to your work just may surprise you - and inform you. You’ve worked too hard to settle for anything less.

Laughs In Translation

Monday, November 5th, 2007

I’ve always used humor in my lectures and presentations. Despite the cautionary notes from many books on public speaking regarding the risks of humor, I have found the rewards (in audience goodwill and attentiveness) to be worth putting yourself out on that limb. Plus, I just can’t help myself. :-) Humor is a part of who I am (a part of who we all are), and to purposefully keep it out of a presentation would be unnatural.

I do a lot of speaking overseas, and in many cases these presentations are translated while I deliver them in English. I was once asked by a colleague, “I suppose you have to remove all of your jokes, huh?” “No,” I replied, “I simply make adjustments in the type of joke I tell.” One type of humor that rarely fails to translate across cultures: jokes about human nature.

For example, I once told a Chinese audience a story about how proud I was to show my mother a giant hole that I had dug in the backyard when I was five. In describing my mother’s reaction, I told the audience that “she looked at me as though I were a cat that had just brought her a dead mouse.” There was that odd silent pause as the translator converted my joke, and then a burst of laughter from the audience.

The humor in this observation hinged upon a funny concept - one which you didn’t need to own a cat to appreciate. There was no word play, and there were no clever pop cultural references. There was just a simple observation of life. It didn’t even matter how my exact words were translated, as long as the universal concept was conveyed.

The result was that a connection was made. We all felt closer in the room at that moment. We shared an understanding. And isn’t that ultimately what it’s all about?

Is That A Terabyte In Your Pocket, Or..?

Saturday, November 3rd, 2007

You may have the world on a string sooner that you think. Researchers at Arizona State’s Center for Applied Nanoionics have developed a new technique for manipulating charged copper particles at the molecular level: a positive charge for “1″, and a negative charge for “0″. The result is a memory technology 1,000 times more energy-efficient than flash memory at one-tenth the cost:

http://www.wired.com/gadgets/miscellaneous/news/2007/10/ion_memory

Not to be outdone, Professor V Renugopalakrishnan’s team at the Harvard Medical School is working on a prototype USB drive capable of storing 50 terabytes of data using bug protein. Within two years, look for new protein-based DVDs with more than 20 times the capacity of today’s Blu-ray discs… enough for the most exhaustive director’s commentary! ;-)

http://www.getusb.info/50-terabyte-flash-drive-made-of-bug-protein/